In this rapidly changing economy, how can you introduce new artists effectively and encourage your customers to make a purchase?
Now Hear This! is EMI CMG's new artist campaign developed with your customers in mind. You know music consumers like to discover new music, but probably won't pay standard full price for an album to try out a new artist. Research confirms this decision is driven by price, specifically that music under $7.99 encourages a trial purchase.
To meet this need, we're offering just that: $5 6-song albums and $7.99 10+ song albums on some of our best new artists you will hear this year. Our first wave of trial-size music includes new release titles in addition to a new low $7.99 SRP on artists currently on your shelves!
Give your customers a compelling reason to try new music with a Now Hear This! endcap or feature positioning in your store. Click here for more information on merchandising. |