Street Date -
June 24,2008
Format -
CD
Digital UPC -
5099950716159
CD UPC - 5099950716128
SRP -
$13.99
Genre -
RKRKXX
Merch -
FC07161 & Display
Status -
Available
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01. The Feeling |
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02. Sleeping City |
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03. To Know That You're Alive |
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04. The Disease & The Cure |
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05. Complete |
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06. The Rescue |
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07. Promise You |
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08. Guiding Me Home |
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09. Overcoming Me |
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10. I Do Not Belong |
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11. Loud |
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12. Dying To Become |
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13. You |
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 http://www.kutless.com
http://www.myspace.com/kutless
http://www.becrecordings.com
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To Know That You're Alive
Recorded Music
Overview
Sometimes the most ambitious artistic breakthroughs are birthed out of the most unexpected circumstances, or more accurately in the case of Kutless’ To Know That You’re Alive, a painfully annoying accident. Having front man Jon Micah Sumrall tear his shoulder might seem like an unlikely muse for songwriting and sonic sculpting- especially considering the band’s sold over 1.5 million CDs, performed in front of nearly two million fans and conquered Christian radio with numerous singles since its debut in 2002- but it results in one of the band’s most immediate, expressive and aggressive discs to date.
“On the last record Hearts of the Innocent, we wanted to bring awareness and encourage young people to get involved and make a difference in this world,” the tunesmith recalls. “On this record, we’re really trying to reach out and help them through difficult situations and difficult times to find hope, and ultimately, find fulfillment in life.”
Of course, that means of personal gratification can only come in Christ, which is a thread that runs through the record’s potent emotional framework, regardless of radio format. For the contemporary-minded crowd, “Complete” channels the idea that everyone has a God shaped hole inside their heart that can only be filled through faith, not to mention a daily walk with the Lord. For those more inclined to pump their fists, “The Feeling” (offered as a free, pre-release single download, flanked by endless internet buzz) is a rollicking romp that’s sure to connect in concert, but is anchored around the common goal of lifting one’s voice to bring glory to God. “Promise You” also leans towards the rock faction of Kutless’ fan base, diving deep into the darkness of spousal abuse and serving as an anthem for the victims to rise above their circumstances.
For every dynamic topical shift, To Know That You’re Alive is packed with the band’s boldest artistic statements to date, stemming in part from work with producer Pete Kipley (The Afters, MercyMe, Phil Wickham). The guys also added extra fuel to the fire by packing their bags for London and setting up shop in the famed Abbey Road Studios (The Beatles) to record several spacious string sections.
But above all the instrumental intricacies, astute session players, behind the scenes shenanigans and the sheer enjoyment derived from making To Know That You’re Alive, Sumrall insists its all about impacting others and helping them reach the hopeful realization he faced during those long and lonely days of mending.
Lifetime sales now over 1.5 million units!
AC, CHR and Rock radio singles going for adds in May
Playing main stage slots on many summer festivals and headlining the 30 date Creation tour this fall with Thousand Foot Krutch, Pillar and more
Web campaign launching in May around social sites, becrecordings.com, kutless.com plus other applicable site
Massive summer festival presence around new album
Consumer Insight
FOR FANS OF: Jeremy Camp, Third Day, tobyMac
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Top Markets |
Los Angeles CA |
Dallas TX |
Portland OR |
Seattle WA |
Phoenix AZ |
Atlanta GA |
Denver CO |
Houston TX |
Washington DC |
Sacramento CA |
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